African Safaris Ltd is a specialist travel agency that focuses on providing safaris and tours to Africa. The company has been built up over the past 20 years as the demand and interest for safaris to Africa has increased. We are an enthusiastic, knowledgeable and committed team, who have have more than 30 years combined experience of living and working in Africa.

Claire Vial

Claire Vial

Owner and Founder

African Safaris Ltd was founded on a passion for Africa, by Claire Vial; an experienced wildlife photographer, zoologist, and author of more than 60 international children’s books.

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Tracy van der Merwe

Senior Manager

Tracy grew up in Tauranga and then like many Kiwi’s do, at the age of 19 she ventured off to the UK for the big β€˜OE’. With a love for discovering new places and a passion for horse riding she worked and travelled in various areas.

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Team - Tom & Ellie

Tom and Ellie

Team Happiness Co-ordinators

Originally from South Africa Tom and Ellie are now loving their new life in the Bay of Plenty, with Tracy. She got them as puppies on the same day, from a farmers market, so they think they are brother and sister.

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Molly & Carter

Team Happiness Co-ordinators

SPCA specials, Molly and Carter are Claire’s β€˜team happiness’ at our Auckland office. Brother and sister, and at nearly 14 years old, they have seen Claire come and go many times to Africa.

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We know Africa. Our team personally visits destinations across East Africa and Southern Africa each year. To provide the best service and expertise, we stay informed of the latest trends, news, and travel options across the diverse African continent. We have many loyal guests who return to us year after year for advice and support with their African safari travel plans


We focus on designing and selecting itineraries suited to your interests and travel preferences to provide a lifetime experience that exceeds your expectations. We cater for all budgets, whether you are seeking a custom, private safari or a small group tour, our team can help you find the best itinerary for you.


Due to our long standing relationships with our local partners and accommodations, we have access to preferential rates which we are able to pass on to our guests and we offer discounts and added value deals so that you have a price advantage when booking with us.


We have excellent contacts and local partners throughout Africa, who are on the ground to provide support, help with all logistics, and make sure our safaris and tours run smoothly. Our local partners communicate with us regularly to ensure the best experience for our guests.


African Safaris Ltd is a member of ATTA (Africa Tourism and Travel Association), which is recognised as the voice for tourism to Africa. All underlying providers are members of either KATO, SATSA or HATAB

Association Lodges


We hold Professional Indemnity Insurance, underwritten by QBE. We offer all our guests 24 / 7 / 365 support while you are on safari.

African Safaris Ltd

Call us today to plan your safari of a lifetime!